marketing | garethwrightdesign

Why Blind Trust in Clients Can Hurt Your Graphic Design Business

As a freelance graphic designer, trust is a cornerstone of successful client relationships.

The history behind lorem ipsum ?

The phrase lorem ipsum originates from a scrambled excerpt of a work by the Roman philosopher Cicero.

Illustrator vs. Photoshop: When to Use Which Tool

When it comes to graphic design, Adobe Photoshop and Adobe Illustrator are two of the most popular software tools

How to Design Effective Marketing Materials for Print and Digital

In today's highly competitive business environment, creating impactful marketing materials is essential to capturing audience attention.

Should Graphic Designers Stop Using Adobe Products?

For decades, Adobe has been synonymous with graphic design

Preparing your business for the Holiday Season

Preparing your business for Christmas can be crucial to capitalising on the holiday season. Here are 9 key steps to help you get a head star

Finding Clients as a Small Business Owner: A Comprehensive Guide

As a small business owner, acquiring clients is paramount to your success.

Unveiling the Secrets of Captivating Social Media Graphic Design

In today's digital age, social media has become the cornerstone of communication, connecting individuals and businesses around the globe.

How design plays a part in your marketing efforts

Design plays an integral role in marketing, bridging the gap between a brand's offerings and its audience.

How to get work done when working from home

Working from home offers flexibility, but it also requires discipline to maintain productivity.

How to integrate your brand into all aspects of your company

Integrating your brand into all aspects of your company is crucial for building a consistent and strong brand identity

Promoting your small business

Promoting a small business effectively requires a mix of strategies tailored to your target audience, budget, and industry.

A Guide to Graphic Design File Types

Graphic design is an ever-evolving field that relies heavily on a wide variety of file types to create, store, and share designs.

Unveiling the Art of Brand Storytelling Techniques

In the world of marketing and graphic design, storytelling isn’t just a tool; it's an art form.

The Life of Paul Rand: A Pioneer in Graphic Design

Paul Rand is widely regarded as one of the most influential graphic designers of the 20th century

The Evolution of Minimalist Design: From Bauhaus to Digital Interfaces

Minimalist design is a pervasive and influential style that has permeated various aspects of visual culture

What makes a successful small business?

Successful small business starts with a clear vision and mission.

How to Maintain Design Consistency and Elevate Your Brand Identity

As a creative entrepreneur, establishing a strong brand identity is not just about crafting a beautiful logo or a stunning website

Essential Digital Marketing Strategies for Small Businesses on a Budget

In today's competitive market, small businesses need to leverage digital marketing to stand out.

How to create amazing website copy

Creating compelling website copy is crucial for capturing the attention of your audience and driving conversions.